Different factors can affect your site’s traffic, including its content and layout, the time it takes for the pages to load, and search engine ranking. Delivering fresh content or upgrading the website are some solutions you can use if you notice that your site’s traffic is lower than expected.
Both will increase traffic. If possible, you can also incorporate social media channels or logistics options to promote your store and increase conversions. In this article, you’ll learn about the different factors that can affect your site’s traffic.
Most shoppers spend nearly thirty to forty seconds browsing a website before going to another shop. If it takes a long time to load, you’ll end up losing a customer. Make sure to check the site’s performance regularly. If you notice it’s taking too long to load, talk to its web developer or hosting provider to identify the root cause of the issue.
If the problem comes from the servers you’re using, find an alternative. Well-designed websites only take a few seconds to load.
Modern-day shoppers will always look for specific content or information, so you’ll have to keep your pages updated and fresh regularly. Begin by maintaining articles relevant to your products and services and posting fresh content as often as possible. Or promote it across social media platforms to give customers new content. It’ll also allow them to share your content with their network, expanding your overall reach.
If that happens, you’ll be increasing the traffic to your website. Lastly, using videos and images for support will be helpful. It’s the simplest way to break up text-heavy pages.
You’ll have to keep your website’s length short and incorporate easy access to content that potential customers might be interested in. if you fill your pages with pop-up ads or windows, people will less likely revisit your site. If your page contains a lot of information, break them up into different pages. Incorporate advertisements on your website, but keep them minimal.
You’ll also have to separate them from the main content. Lastly, make sure ads will not drastically affect the loading times of your pages. Maintaining a poorly designed site will significantly decrease search engine rankings and traffic.
Modern-day shoppers use search engines to look for a brand’s website. You’ll get more traffic if your page gets a higher rank in these search engines. One simple way to boost your ranking is by investing in search engine optimization. It should include your website in local listings, link to high-quality content, and relevant keywords that customers might be interested in. Don’t forget that SEO is a complex process, so the results might appear after a few weeks or months.
If you get a higher rank on search engines, you’ll notice an increase in your site’s traffic.
Don’t overlook the availability of your website’s pages, allowing your customers to open them after clicking them. If they see 404 errors, they might not visit again. It’ll lower your rankings and leave a massive dent in your conversions. You’ll miss out on different opportunities if your site has broken links or the server breaks down. Find the best preventive measures to avoid such problems.
Have the broken links redirected to appropriate links on your website. It’ll give your customers a smoother browsing experience.
Your website’s navigation also has an important role. It’ll provide your customers with the smoothest user experience. Modern-day shoppers expect to find information more quickly. Don’t keep your navigation structure complex. That’s because it helps search engine spiders crawl your website, so you’ll have to ensure that it’s more manageable to move around your website.
Most customers will use their smartphones in browsing a website. If your website isn’t mobile-friendly and responsive, you might be losing traffic. Make sure that people can still open your website on different devices and it’s easy to navigate. You can’t predict which device your customers will use to browse your website, so make it more responsive and look optimal across all devices and channels.
One of the most complicated factors affecting your site’s traffic and ranking is your server. Using an overloaded server will crash your website if it experiences a sudden spike in traffic. Investing in a shared server will also cause more problems because changes in other websites will affect your other existing channels. Dealing with server breakdowns might sound outdated, but it still happens.
You can use innovative tools to detect server issues. It’ll help you look for problems in your server logs and check how it manages a URL link on your website.
Most factors listed in this article can restrict traffic and search engine rankings, but you might notice an increase in conversions and user experience if you do things right. You can try to get higher traffic and search engine rankings, but you’ll only be wasting your time and money if you can’t convert visitors into your customers.