There are over 200 million are active today.
If you want to be successful, your business must have one. It provides a platform for selling products and services as well as showcasing who you are and what makes your business unique.
A business website is how you present your company to the world online. It’s a necessary part of doing business today and can be an integral part of any good web strategy.
But how do you go about creating a business website? The following are simple steps on how to create a business website from scratch.
What’s the Purpose of the Website?
The first step is to think about why you want a website. Maybe it’s because your competitors have one, or you need somewhere for customers to find out more information about how your business works.
It depends on what type of company you’re running and how much time, effort, and money you need to create a website. These factors will affect how complex the design needs to be and how interactive it is.
For example, suppose you’re a small business running workshops and offering tutorials. Then, you might want to have an online presence where your customers can find out more about these services.
On the other hand, if you need to sell products and provide information on how they work, then chances are that your website will need multiple pages with lots of content.
Choose a Domain Name
A domain name is the web address after ‘://’ and before ‘.com.’ It’s what allows people to remember your business website and access it easily.
Before you start creating a business website, make sure you have an appropriate domain name. This will be used as part of all communication about your business online, so choose carefully.
It doesn’t matter how good or bad your business site might end up being; nobody wants their business associated with something embarrassing or silly.
In addition, choosing a domain name that’s difficult to remember or spell will only serve as another barrier between you and your target audience. You want something easy to remember and that people can easily type into search engines.
Also, choose your TLD carefully as this will have an impact on business search results which can affect your business website rankings.
Some good TLDs for businesses include .com, .org and .net although you should also consider country-specific ones such as .uk, .au and .us.
Once you’ve chosen your business domain name, it’s time to purchase the web address so that nobody else has access to it! You can buy a business domain name from providers such as GoDaddy, NameCheap, and Google Domains.
Choose a Web Hosting Company
Once you’ve purchased your business domain, the next step is to choose a web hosting company. It’s important that this service is fast and secure to support business website traffic without crashing or slowing down during high-peak times.
When choosing a business hosting company, it’s important to do lots of research into the business. Look for reviews online and speak with existing business customers about their experiences.
Once you’ve found a business hosting company that meets your needs, sign up for an account and get your business website online!
Now that you’ve got your domain name and hosting, creating web content for your business website is the next step.
The most common page on a business site is an “about us” page, which tells people who runs the company, what it does, and how they can contact them if necessary.
A blog or news section makes it easy for customers to stay up-to-date with new service announcements and find out more information about products/services offered by your business.
When creating content for your business site, it’s important to do lots of research into who you’re writing for. Attention span online is extremely short, so you need to make sure your content is engaging and informative.
Use images and short sentences, and consider adding a section for frequently asked questions to make it easier for people to find the information they need.
If you’re wondering how to get images for your business website, you can find free stock photos here.
Test and Publish the Website
Now you’ve created content for your business website; it’s time to test and publish the site.
When testing your business website, make sure everything is working as expected, including links and photos. Once you’re happy that all components of your web design are working properly and there aren’t any errors or broken images, then it’s time to publish!
You want to ensure that it’s working will all browsers and devices before publishing so that your website is accessible by as many people as possible. To publish your business site, log in to the hosting account you’ve created and follow the instructions provided there.
Market Your Website
Now your business website is live; it’s time to market it!
Marketing a business website can be difficult as you don’t directly access people visiting the site. The quickest way of marketing your new web design is through social media channels, including Facebook and Twitter.
Once your content goes live on these platforms, make sure that you’re sharing and promoting them across other networks. The goal is to get more exposure for your business online.
You should also consider using paid advertising services such as Google Adwords. They allow businesses to promote their websites by displaying ads when certain keywords are typed into search engines. This means that even if someone doesn’t know about or hasn’t heard of your business, they can find you if they are looking for the type of products or services that you offer.
At the same time, invest in SEO (Search Engine Optimization) for your business website. SEO is the process of optimizing a web page and its content to rank higher in search engines like Google, which means more people see it.
Incorporate Analytics Programs
Now that your business website is published, it’s time to start tracking analytics and measuring the site’s success.
Using a program like Google Analytics, you can track lots of information about website visitors. You can get to know their location, browser type, and the number of pages visited per session.
This data can help you identify which marketing methods are most effective for attracting new customers. You’ll also know what content is engaging them the most.
With this data, you can change certain pages/sections to encourage visitors to stay on the site for longer
How to Create a Business Website
A business website can be a great way for customers to find out how your business operates and the types of products/services that you offer. A well-designed website will engage visitors and encourage them to click through to your online store, giving you a leg up on the competition.
If you were wondering how to how to create a business website, the information in this article should help you out. For more interesting content, keep following our blog.